"LED BY HER"
A project that speaks of feminism, strength, and rebirth through three artistic languages: mural painting, digital animation, and handcrafted decoration. Three distinct techniques merge to celebrate the power of femininity, the freedom to be multiple, authentic, imperfect, and strong. Every line is a political act, every color a voice claiming space and identity.
The work transforms the AW LAB store in Milan into a “Purple Point” (Violence Prevention Hub) : not only a place of art, but a space of awareness and welcome, dedicated to all women seeking help, safety, or simply the right to be seen. More than an installation, it is a visual manifesto of contemporary womanhood, a collective cry of energy, sisterhood, and freedom.
The project involves three types of work and techniques: the store’s walls are custom-built, an animation is created for the videowall, and a mirror is handcrafted and decorated by hand.
